Our Talent Roster
We represent talent across every tier of sport, from ambitious rising stars in the National League and amateur boxing circuits, to established Premier League footballers and heavyweight title contenders. The right athlete for every brand budget, every campaign objective and every audience.
Whether a brand needs the authenticity of an emerging athlete or the proven reach of an established name, SB Elite has the roster, and the strategy, to make it work.
At the heart of everything we do is a simple commitment, building athletes a sustained, secure income through cohesive brand partnerships, whilst driving engaging campaigns powered by content and live events.
Every partnership is built around strong, platform-native content that genuinely engages the athlete's audience, not just badge placement. Real stories, real access, real results.
Behind-the-scenes dressing room access, training ground visits, matchday activations, fight camp content, the kind of access that only relationships can unlock.
A full digital content strategy across Instagram, TikTok, YouTube and beyond, growing both the athlete's platform and the brand's presence simultaneously.
From exclusive brand launch events to stadium-based activations, press days and appearances, high-impact real-world moments that generate media coverage and cultural cut-through.
Talent by Tier
We have deliberately built a roster that covers every commercial tier, so whether you are an SME investing in your first sporting partnership or a global brand seeking a marquee face, SB Elite has the right athlete, the right access and the right strategy.
Athletes building their name and platform. High engagement, authentic storytelling, strong community connection.
Recognised athletes with established followings, media presence and proven commercial track records.
The names that define their sport. Mass-market reach, global media pull and the commercial prestige for world-class campaigns.
What We Cover
Commercial Brand Sectors
From a challenger gin brand to a global automotive house. From a boutique gym to an international bank. Matching the right brand to the right athlete at the right level.
The Founding Team
Co-Founder · Athlete Commercial Director
First professional appearance at 17 for Gillingham, followed by 15 years playing for clubs at every level of the professional and semi-professional game. BSc (Hons) in Wealth Management & Financial Advice, specialising in athlete finance with JP Morgan. Bridges the dressing room and the boardroom with credibility no outsider can replicate.
Co-Founder · Head of Partnerships
20 years in strategic brand marketing, growing brands, creating concepts and brand partnerships across Ministry of Sound, Superdrug, Ted Baker, Young's Pubs & Carnaby Films. Luxury events & experiential for Cannes, Berlin & Marbella Film Festival and red carpet events and film premieres. Strategic content creation and brand growth.
Begin the Conversation
Whether you're an athlete seeking total commercial representation, a brand of any size looking for the right authentic sporting partner, or a club or stadium exploring commercial opportunity, the conversation starts here.