SB Sports · Social Butterflyz Sports Division

Beyond
The Game

Marketing · Partnerships · Wealth

A full-service athlete commercial brand partnership and marketing agency built to help athletes turn their platform into long-term income, opportunity and legacy.

From emerging talent to elite professionals, we support athletes with brand growth, sponsorships, commercial strategy and wealth-focused planning, building success both during and beyond the game.

We partner with SMEs through to global brands to create authentic, strategy-led campaigns that drive engagement, elevate profile and unlock unique access to the world of sport.

Rising Talent Emerged Stars Premier League National League Heavyweight Boxing Amateur Boxers Formula 1 & 2 Professional Golf Iconic Stadiums Every Budget Level Beyond The Game Rising Talent Emerged Stars Premier League National League Heavyweight Boxing Amateur Boxers Formula 1 & 2 Professional Golf Iconic Stadiums Every Budget Level Beyond The Game
£12M+
Partnerships Generated
15+
Years On The Pitch
20
Years in Marketing
10,000+
Brand Network
01
Pillar One

Marketing &
Brand Elevation

Amplifying Brands. Elevating Athletes.

Full-service digital and offline marketing strategy, content, social, PR and media positioning. Twenty years of experience across music, film, sport and retail with the world's biggest brands.

02
Pillar Two

Strategic
Partnerships

Strategic Connections. Powerful Opportunities.

We match authentic athletic talent with brands who share their values, then manage the partnership from both sides. Content-led, strategically planned, mutually beneficial from day one.

03
Pillar Three

Wealth &
Financial Security

Securing Today. Building Tomorrow.

Pension planning, ISA structuring, investment portfolios and tax-efficient strategies via trusted regulated financial partners.

Our Talent Roster

Talent for
Every Brand Level

We represent talent across every tier of sport, from ambitious rising stars in the National League and amateur boxing circuits, to established Premier League footballers and heavyweight title contenders. The right athlete for every brand budget, every campaign objective and every audience.

Whether a brand needs the authenticity of an emerging athlete or the proven reach of an established name, SB Elite has the roster, and the strategy, to make it work.

At the heart of everything we do is a simple commitment, building athletes a sustained, secure income through cohesive brand partnerships, whilst driving engaging campaigns powered by content and live events.

01

Consumer-Engaging Content

Every partnership is built around strong, platform-native content that genuinely engages the athlete's audience, not just badge placement. Real stories, real access, real results.

02

Unique Access

Behind-the-scenes dressing room access, training ground visits, matchday activations, fight camp content, the kind of access that only relationships can unlock.

03

Strategic Online Growth

A full digital content strategy across Instagram, TikTok, YouTube and beyond, growing both the athlete's platform and the brand's presence simultaneously.

04

PR Events & Live Activations

From exclusive brand launch events to stadium-based activations, press days and appearances, high-impact real-world moments that generate media coverage and cultural cut-through.

Talent by Tier

The Right Athlete
for Every Budget & Every Campaign

We have deliberately built a roster that covers every commercial tier, so whether you are an SME investing in your first sporting partnership or a global brand seeking a marquee face, SB Elite has the right athlete, the right access and the right strategy.

Emerging Talent
Tier One · Rising Stars

Emerging Talent

Athletes building their name and platform. High engagement, authentic storytelling, strong community connection.

National League FootballEFL ClubsAmateur BoxingFormula 2Amateur Golf
Brand Investment Level
SME & Challenger Brands
Professional & Championship Level
Tier Two · Established Names

Professional & Championship Level

Recognised athletes with established followings, media presence and proven commercial track records.

Championship FootballTitle ContendersF2 ChampionsTour GolfersStadiums & Venues
Brand Investment Level
Challenger to National Brands
Premier League & World Champions
Tier Three · Elite & Global Stars

Premier League & World Champions

The names that define their sport. Mass-market reach, global media pull and the commercial prestige for world-class campaigns.

Premier LeagueHeavyweight TitlesFormula 1Elite Tour GolfIconic Stadiums
Brand Investment Level
National to Global Brands

What We Cover

Core Sports

GolfRacingBoxingFootballStadiums

Motorsport · Formula 1 & Formula 2

Speed Meets
Commercial Power

From F2 prospects building their funding portfolio to established F1 drivers commanding global audiences. Motorsport's sponsorship dependency makes it one of the most commercially active categories we work in.

01

Combat Sport · Amateur to World Title

The Fight.
The Brand.

From amateur prospects with authentic grassroots followings to heavyweight title contenders with global fight-night audiences, boxing offers unrivalled commercial versatility at every level of the fight game.

02

Elite Sport · Amateur to Tour Professional

The Fairway
to Luxury

Golf's long career windows and premium audiences make it the sport of choice for luxury, banking and travel brands. We represent developing amateurs through to established tour professionals.

03

Football · National League to Premier League

From the Terraces
to the Top Flight

National League clubs through Championship sides to Premier League stars with iconic stadium platforms. We represent football across every tier, with access only an ex-professional can command.

04
Venue Partnerships
Venue Partnerships
Stadium Activations
Stadium Activations
Live Brand Experiences
Live Brand Experiences

Commercial Brand Sectors

Every Category.
Every Tier.

From a challenger gin brand to a global automotive house. From a boutique gym to an international bank. Matching the right brand to the right athlete at the right level.

Luxury & Performance Cars
Automotive
Luxury & Performance Cars
Watches & Accessories
Watches & Accessories
Watches & Accessories
Premium Gyms & Health Clubs
Health & Fitness
Premium Gyms & Health Clubs
Global Financial Brands
Banking & Finance
Global Financial Brands
Consumer Electronics & Audio
Technology
Consumer Electronics & Audio
Performance Hydration & Nutrition
Health Drinks & Supplements
Performance Hydration & Nutrition
Airlines, Hotels & Experiences
Travel & Hospitality
Airlines, Hotels & Experiences
Restaurants, Bars & Venues
Hospitality
Restaurants, Bars & Venues
Cosmetics & Toiletries
Beauty
Cosmetics & Toiletries
Fragrances & Healthcare
Fragrances & Healthcare
Fragrances & Healthcare
Insurance & Tech
Insurance & Tech
Insurance & Tech
Home & Construction
Home & Construction
Home & Construction
Red Carpet & Events
Red Carpet & Events
Red Carpet & Events
Film & TV
Film & TV
Film & TV
Ministry of SoundTed BakerSuperdrugL'OréalAmazon AlexaAU VodkaWest Ham FCSkye CloudRed BullMinistry of SoundTed BakerSuperdrugL'OréalAmazon AlexaAU VodkaWest Ham FCSkye CloudRed Bull

The Founding Team

Experience.
Credibility. Access.

Dean Rance

Co-Founder · Athlete Commercial Director

Dean Rance

First professional appearance at 17 for Gillingham, followed by 15 years playing for clubs at every level of the professional and semi-professional game. BSc (Hons) in Wealth Management & Financial Advice, specialising in athlete finance with JP Morgan. Bridges the dressing room and the boardroom with credibility no outsider can replicate.

17Pro debut age · Gillingham
15Years playing across all levels
BSc (Hons)Wealth Management · JP Morgan
Charlotte Thompson

Co-Founder · Head of Partnerships

Charlotte Thompson

20 years in strategic brand marketing, growing brands, creating concepts and brand partnerships across Ministry of Sound, Superdrug, Ted Baker, Young's Pubs & Carnaby Films. Luxury events & experiential for Cannes, Berlin & Marbella Film Festival and red carpet events and film premieres. Strategic content creation and brand growth.

20Years strategic brand marketing
Cannes · Berlin · MarbellaLuxury events & premieres

Begin the Conversation

Ready to Build
Something Lasting?

Whether you're an athlete seeking total commercial representation, a brand of any size looking for the right authentic sporting partner, or a club or stadium exploring commercial opportunity, the conversation starts here.

Get In Touch